Review: Lagerfeld photographed Rosenthal

The Rosenthal stands for luxury, lifestyle and aesthetics. Tradition coupled with the avantgarde is the underlying principle of the company. The beauty also has committed to star designer Karl Lagerfeld. Not only his designs for famous fashion houses, including his work is known worldwide as a photographer.

"With the choice of a male model I wanted to play with a tableware made ​​of porcelain and crystal cliché of 'bourgeois'. - Karl Lagerfeld

For the 2008 Rosenthal campaign, he sat on the topic of china in an unusual way. "I made ​​twelve pictures, it should be about sixty, because it was such good fun," says Karl Lagerfeld for Rosenthal to his work. "On the one hand, I love this brand, which is truly part of the german heritage, the other I am interested in work as a link between beauty and functionality."

With the exclusive "EGO" selection Lagerfeld draws his very personal picture of Rosenthal - in the very sense of the word, from product selection to the photography to artistic campaign design.

With the currently best-known male supermodel Brad Kroenig shows the designer Rosenthal porcelain from a new and unusual perspective. "With the choice of a male model I wanted to play with a tableware made ​​of porcelain and crystal cliché of 'bourgeois'. The man appears to embody the opposite of fragility and vulnerability of these precious materials, but perhaps this is just a marvelous illusion. "

All subjects consistently use the aesthetics of classic black and white photography. Lagerfeld develops his own visual language: He plays with clichés, illustrated puns, transparency and fragility faced with the expressive power of the male models. His style is to commit himself to any style.

www.rosenthal-lagerfeld.de